The competition was stiff at 2013’s, Worst Toy of the Year Awards. Amongst the turkeys jostling for top spot were a heavily branded 7-11 Slurpee Maker, a Lego beauty shop and a Put Me In A Story app. But it was a stuffed monkey with an iPhone belly that got the prized TOADY (Toys Oppressive And Destructive to Young Children) worst toy gong. Aimed at screen-addicted babies, the Laugh & Learn Apptivity Monkey from Fisher Price came under fire for going against advice from the American Academy of Pediatrics (which gives a thumbs down to any screen time for children under two). Take a look at what not to buy this year, courtesy of consumer group, Campaign for a Commercial-Free Childhood…
The iPotty by CTA Digital
Recommended for kids aged 18 months to 3 years, the iPotty allows toddlers to potty train while glued to an iPad (there’s even a splashguard to reduce mess). Price $31.99.
Imaginext Mega Apatosaurus by Fisher Price
This beast of a toy comes loaded with heavy artillery, armor and two firing cannons. Basically our own prehistoric war zone. Price $39.99.
Monopoly Empire by Hasbro
In this new version of Monopoly old-fashioned streets and rail stations are replaced with brands. Kids can splash their cash on Xbox, Coca-Cola, McDonald’s and Samsung assets and build towers out of billboards. Price $19.99.
VIP Upgrade Membership by The Real Tooth Fairies
For $58.90 a year, little girls give their Tooth Fairy the VIP treatment by turning her into a generic fashion doll website and brand. An upgrade grants them access to Real Fairyland, where they can spend sparkle dollars on a make over for their Tooth Fairy, access to 200 fashion items and party in a VIP room.
PLAY-DOH Create ABCs App by PlayDate Digital Inc.
Remember the days when you could mould PLAY-DOH into all sorts of messy creations? Now you can buy can app that helps you choose what to make without the mess. The PLAY-DOH Create ABCs App ensures perfect creations each time as it corrects any mistakes for you. Price $1.99.